PPC is an internet advertising model used on search engines, advertising networks, and content sites, such as blogs, in which advertisers pay their host if and only when their ad is clicked. Every time someone clicks on your PPC ad, you pay the search engines for that click.
Offering total control over keyword targeting through ad content management, when combined with an intelligent SEO campaign by our PPC wizards, will indeed increase traffic thereby enhancing sales. For instance, if you are selling adventure holiday packages online through PPP ads, your ad will be displayed in a blog where a visitor has just searched for adventure holiday packages. Another visitor to this blog searching for exactly what you have advertised will in all likelihood click on your ad, visit your website and lured in by the discounts you have on offer, may indeed opt for one.
This is a typical example of the effectiveness of PPP ads for enticing traffic to your website and converting them to sales. However, it is best left to seasoned SEO experts like us to help you maximize your PPP ad advantage.
There are primarily two models for determining cost per click: flat-rate and bid-based. In the flat-rate model a fixed amount has to be paid every time a visitor clicks on the ad unlike in the latter. Nevertheless, the potential value of a click from a given source has to be carefully weighed against the business generated before opting for the right model.
Moreover, as displaying multiple ads is often permitted your PPC ads will require appropriate modifications from time to time to boost your ad appeal for them to be noticed by search engines. At Wilkinz, we offer all this and much more to ensure our clients receive value for money always. Our full-service PPC management services include:
Our full-service PPC management services include
Keyword research and selection
Ad and landing page copywriting
Landing page design
Establishing target audiences
Creating logical ad groups
Portfolio bid management
Negative keyword specifications
Conversion measurement with detailed analysis and reporting
HTML Code Refining is a process where we analyze and review the code for all your web pages and simultaneously fix all the errors. During this process we will remove all the unwanted codes considered to be spam. We manually fine-tune each web page and remove redundant html codes, which are automatically created during the time of design.
Few of the sites designed using Front Page or other tools leave behind a lot of junk codes for search engines, which dilutes the keyword density, which is an important factor when it comes to ranking. We therefore use Macromedia Dream weaver considered to be the best website designing tool which gives a clear and structured code, making it very easy for anybody to understand.
Developing Meta tags is one of the most important and difficult tasks in the entire SEO process. Based on the ongoing analysis and keywords our SEO experts shall form an optimal class of Meta tags combining
Our SEOs ensure that these three tags are developed optimally to ascertain that most of your primary keywords are covered for your home page. All search engines give primary importance to the title of the website. So formulating a very brief yet complete title is essential to get a good ranking. This process will continue, where we develop Meta tags for each web page on your site concentrating on each product or service that is described on the page, thus covering a wide array of keywords.......
Since it would be difficult to target more than a limited number of keywords for the existing site (usually home page) we will develop content based optimized pages which are keyword rich pages designed to specifically meet the search engine criteria for that particular keyword phrase for which we are targeting. This page shall then be submitted to various search engines to be indexed thus attaining great results for your targeted keywords........
A website, or Web site, is not the same thing as a Web page. Though the two terms are often used interchangeably, they should not be. So what's the difference? To put it simply, a Web site is a collection of Web pages. For example, Amazon.com is a Web site, but there are millions of Web pages that make up the site. Knowing the difference between these two terms can save you a lot of embarrassment.
A set of interconnected webpages, usually including a homepage, generally located on the same server, and prepared and maintained as a collection of information by a person, group, or organization.
Usage Note: The transition from World Wide Web site to Web site to website as a single uncapitalized word mirrors the development of other technological expressions which have tended to take unhyphenated forms as they become more familiar. Thus email is gaining ground over the forms E-mail and e-mail, especially in texts that are more technologically oriented. Similarly, there is an increasing preference for closed forms like homepage, online, and printout.......
Effective web presence and web-enabled enterprise applications are the success mantra of any business today. s4help is experienced in analysing the clients’ applications and systems and then re-engineering existing legacy stand-alone systems. Our expertise in providing web solutions and developing web applications will help clients get a competitive edge in the market.
We can develop dynamic Flash designs that will enhance the user interest and help the clients stand out among competitors. In addition, Flash helps to create many interactive web platforms. Our expertise includes Flash Application Development, Multi-Media Flash Presentations, Flash Banner Design, Flash Web Intro, Flash Animation, Flash Game Development and Flash Action Scripting. We are committed to provide you the best Flash Solutions and Flash Applications possible......